Digital Marketing 101 for Small Business Owners

If you are running a small business, you’re going to need marketing. The good news here is that digital marketing is more affordable, more accessible, and more effective than any other form of marketing. But that doesn’t mean you can set up your Instagram shop and call it a day. You want to get the most out of your time and effort, so take a look at our tips to optimize your social media marketing.

Digital Marketing 101 for Small Business Owners

Encourage user-generated content

User-generated content is a godsend to marketing. It’s essentially free marketing with an endorsement attached. If customers are getting your items or services and filming their reaction, or including them in their photo shoots, all without you paying a penny, you should be very happy.

Some people post reviews, some post photos, some post skits. Encourage it all. React to things that you are tagged in positively, and even showcase some on your own accounts. If people see they can get a shoutout, they’ll be more keen to make content for you.

You can also prompt your audiences to create content. Ask open ended questions and post them on your socials. Showcase the best comments from the post in its own post of quotes, or ask for photos or videos on things relevant to your business. For example, if you’re selling clothes online, ask people to show you their favourite item or where they wear it, etc.

Learn what you can do with curated content

Curated content might sound more familiar if we use the term “collaborate”. It’s common for YouTubers and TikTokers to collaborate, for example, and create a piece of content that they can post on each other’s socials so that they can share the audience and gain followers and subscribers.

Curated content is like that, in that you can collaborate, and you’ll need to credit them, but it can be a lot simpler. You make shoutouts from content all over your platforms and theirs and post it with a “thanks for getting involved” caption. It can be a good way to fill a gap in your calendar if needs be.

Remember that it aids both you and them, but don’t just pick anyone. Make sure to collaborate with creators and businesses that make sense to your audience.

Understand your SEO

To really get the most out of your marketing, make sure you read up on SEO and keyword research. If you’re strictly keeping to social media marketing, you won’t need SEO so much, but keyword research is essential.

SEO or Search Engine Optimization is the work you put in to make sure that your website is the first thing that a user sees in a Google search when they look up any relevant terms. If you’re selling novelty socks, your website should be the first thing on a list of novelty sock websites. There is no point being at the bottom, and definitely not on the second page, where no one looks.

SEO thrives on keeping your website as informative and detailed as possible, as well as keyword research. This might be recognizable if you know anything about hashtags. Your keywords on posts offer the same function as hashtags, in that they put your content into relevant genres so they’re easier for a user to find.

All of this will allow you to maximise the effect of your content and website, so that you can maximise your profit. Follow NadaPayment’s guide to maximizing profit to make sure you’re getting the most out of your business.

Create high quality content

There are a few different points to hit to ensure high quality content, and it might surprise you to learn that absolutely none of them have to do with the quality of your camera. The world is looking for a less polished, more authentic influencer to follow, having been burned by scams and inauthenticity in the past. This means the more you show of your genuine side the more people will respond. Create content that shows you working away at your business, endears you as a person. There is no need for bikini shots on the beach that have been edited to make you look like a Greek god. The audience wants to get to know you.

They are also looking for entertainment. Users have gotten too good at spotting an ad a mile away. Even if they’re not paid for, if they’re promoting something, your users will sniff it out. Therefore, the point of marketing has shifted from grabbing the user’s attention to keeping it. You want to entertain with your content as well as promote. This can be a lot easier than you think. Tap into trends like before and afters, reviews, oddly satisfying content, and other trends that show off your products.


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