The Do's and Don'ts of Content Sharing for Businesses

None of us will openly admit to chasing likes on social media, but we do, don’t we? There is a buzz from getting a great reaction when you post a funny or original bit of content.

The same goes for businesses. And as a business owner, you’ll already know how important great content is – not just for chasing likes but for your online sales too.

To help you get the reaction you want on social media, here is our quick guide to the dos and don’ts of content sharing.

The Do’s and Don’ts of Content Sharing for Businesses

Do Go for Quality

Yes, it’s vital to be consistent and active online. But don’t put content on your social media feeds or your website for the sake of it. Instead, focus on how to upgrade the quality of the content you publish.

And vary your formats, too. If you constantly post pretty images, try a video instead. If you link to blog posts, switch things up by creating a podcast. The best way to plan your future posts is to create a digital content strategy.

Don’t Ignore Comments

You might still feel that familiar rush of excitement when you get comments below some content you’ve shared.

But as you grow, that novelty wears off, and you might feel tempted to skip past hundreds of comments below one of your posts.

Don’t make this mistake. There is no better way to engage with followers than by replying personally to a message.

Even if it takes an hour from your day, engaging with the comments below your content is a superb way to improve your presence online.

Do Ask Questions on Social Media

Social media isn’t a broadcast technology. As the name implies, social media is supposed to be social! So turn your content sharing on social media into a conversation and use it to ask questions to your followers.

Make it fun and topical to get the best engagement. Easy to answer questions (what’s your favorite late-night movie snack?) also tend to do well.

Don’t Overuse Hashtags

Admittedly, hashtags are one of the most popular ways to share content. They are an excellent chance for new people to discover you, so always add a few relevant hashtags to your posts.

However, don’t overdo this. Though platforms give you the option of using tens of hashtags per post, it doesn’t mean you should.

It clutters your content and makes your posts look overly promotional, which can be offputting to your audience.


Do Be Bold

A typical content sharing tip is to follow a format with your posts. Formats are there for a reason, but rules are also there to be broken! So choose to be brave with your content.

As long as you steer clear of political controversy or offensive posts, your audience will value you trying something different. If it doesn’t work, at least you’ve grabbed the attention of your followers.

Don’t Copy Your Competitors

When you see a competitor share a widely successful post, it’s tempting to try something similar.

Don’t fall into that trap. Brands that do this come across as an imitator, and you don’t want customers to place you in that category. You want to be a leader.

Instead of copying formats, ask more general questions about what lessons you can learn from your competitor’s success.

Simple Tips for Successful Content Sharing

You don’t need millions of followers to find success through content sharing online. A commitment to quality, and a bit of originality, will be enough to attract the attention of the customers you want.

For more advice on how to grow an online audience, head to our business section for our latest articles.

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